As Hill Country Indoor continues to evolve, so does our brand.

Over the past year, our community has grown not only in size but in how we train, compete, recover, and connect. The refreshed HCI brand reflects that growth while staying rooted in what has always made this place special.

One Facility. Many Experiences.

HCI brings together performance training, everyday fitness, youth development, and family under one roof. The updated brand system was designed to support all of those experiences while feeling cohesive, premium, and welcoming.

Cleaner. Clearer. More Intentional.

The refresh focuses on clarity, consistency, and longevity. From typography and color to layouts and photography, every element was refined to feel modern without losing approachability.

Designed for the Community

This is not change for the sake of change. The refreshed brand is meant to support better communication, easier navigation, and stronger recognition across signage, digital platforms, and in-facility materials.

Looking Ahead

You will see this refreshed look across the website, marketing materials, programs, and on-site experiences. It is a foundation that allows HCI to grow while maintaining a strong, recognizable identity.

We are excited for what comes next and grateful to be building it alongside the Hill Country community.